Miche In The Media—A Miche Bag Is A Star
WHEREVER IT GOES!

Miche Makes Its First Appearance at IBS NY

Today’s fashion statements start with those in the beauty industry. Our interchangeable handbags provide usability and convenience for professionals, enabling them to carry their tools in style.

Miche Handbags Offer Beauty Industry Fashion and Practicality.

Salt Lake City, Utah—March 6, 2014: Revolutionary interchangeable handbag company, Miche, LLC. makes its first appearance as an exhibitor at the International Beauty Show in New York City this weekend. IBS New York is the longest-running professionals-only trade show in the nation, and draws 60,000+ beauty professionals annually.

Miche is an innovative accessories company that sparked a fashion revolution by giving women the ability to switch the style and color of their handbags to match their outfits in as little as 3 seconds or less. Starting with a Base Bag, women can change the exterior of a Miche Bag simply by switching the outer “Shell” that firmly attaches over the Base Bag through the use of invisible magnets—there is never a need to move contents from one bag to another! Miche features an ever-expanding product line that now includes jewelry, specialty bags and more, and will offer on-site specials to event attendees.

Miche CMO Jeff Cohen, who will be in attendance, says: “Today’s fashion statements start with those in the beauty industry. Our interchangeable handbags provide usability and convenience for professionals, enabling them to carry their tools in style. Not only that, these professionals can also show their clientele how they can change their own fashion look at the speed of life. Clients get a new style for their hair and nails along with a new look for their handbag anytime they want—it’s the whole fashion package.”

Miche CMO Jeff Cohen, who will be in attendance, says: “Today’s fashion statements start with those in the beauty industry. Our interchangeable handbags provide usability and convenience for professionals, enabling them to carry their tools in style. Not only that, these professionals can also show their clientele how they can change their own fashion look at the speed of life. Clients get a new style for their hair and nails along with a new look for their handbag anytime they want—it’s the whole fashion package.”

The International Beauty Show takes place at the Javits Convention Center in New York City March 9–11.

Miche accessories are available through thousands of Representatives across the country and around the world and is marketed in a Home Party setting and online. Miche empowers Independent Miche Representatives, primarily women, to run their own businesses and find success on their own terms—part-time or full-time—by selling a unique product they can really believe in. The company was founded in Salt Lake City in 2007.

Media Contact:
Carolyn Engerman | Marketing Communications Coordinator
10808 S. River Front Parkway | Suite 150 | South Jordan, UT. 84095
O: 801.285.8639
E: cengerman(at)miche(dot)com




Salt Lake City-Based MICHE announces pending DSA membership

Salt Lake City, Utah—April 10, 2013: Miche is currently working to secure membership in the Direct Selling Association (DSA). Check back for updated information as it becomes available.




Utah based Miche announces $750,000 donation to Huntsman Cancer Foundation at annual “Momentum” Conference in Salt Lake City

Cancer Survivors with Life-Changing Stories Available for Interview

Salt Lake City, Utah—February 4, 2012:Through Sales of Miche “Hope” Shells, Thousands of Women Have Raised $1.453 Million in Just 2 Years to Fund Life-Saving Cancer Research

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At the national “Momentum” Conference in Salt Lake City February 2-4 that brings together 1,200 women from across the nation, Miche—the locally-based interchangeable handbag and accessories company—announced that it has rallied women across the country to raise $750,000 for cancer research and advance life-changing cancer programs at Huntsman Cancer Institute (HCI). This donation is the result of an outpouring of support by tens of thousands of people across the nation through the sales of Miche “Hope” Shells.

Miche is a unique fashion accessory that allows women to change the look of their handbag instantly through interchangeable “Shells” that attach over the exterior via magnets. This unique design gives women the freedom to change their handbag to match their outfit quickly and affordably.

In 2010, Miche released its ultra- popular "Hope" design: A black and white Shell with inspirational sayings. The newest “Hope” Shell design, released this month, features inspirational words against a purple background. For every “Hope” Shell purchased, Miche donates a portion of the proceeds to the Huntsman Cancer Foundation.

Miche’s donations have already improved the lives of many women living with cancer. Independent Miche Representatives Barbara Erlemann, Jacqueline True and Sherri Marino are three cancer survivors whose lives have been transformed by Miche’s efforts in fighting cancer.

Barbara Erlemann is a three-time cancer survivor, first diagnosed in the late 1980s with Endometriosis. In 1997, Barbara found herself facing cancer for a second time: She was diagnosed with Stage 4 aggressive cancer. After surviving two battles with cancer, Barbara’s doctors found pre-cancerous traits in her breast and she underwent a full mastectomy in 2002. Throughout her battle, Barbara found love and support in her daughter Jennifer. Today, Barbara is a proud Independent Miche Representative and her daughter Jennifer, now 17, is her assistant.

Jacqueline True was diagnosed with thyroid cancer just after graduating high school. Jacqueline made it through the surgery and radiation and went on to live her life. At age 30, married with two girls, Jacqueline was diagnosed with renal cancer. Jacqueline beat cancer for the second time, only to be diagnosed for a third time with two different breast cancers at age 40. During her chemo treatments, Jacqueline discovered Miche. Now two years later, Jacqueline is cancer free and an Independent Miche Representative.

Sherri Marino was planning her wedding when she was diagnosed with stage 3 colon cancer. She was just 29 and engaged to the love of her live, hoping to have children. Uncertain of the future at that time, Sherri is now married, a mother of two, and a 22-year stage 3 colon cancer survivor.

Miche strives to build a brighter future for all brave and courageous women who are currently fighting the life-threatening disease. With the ongoing support from sales of the “Hope” Shell, Miche hopes to continue the quest to find a cure for cancer.

For more information on how to be a part of the team fighting cancer, please visit: the Cancer Research page in the About Miche > Giving Back section of this website.





Salt Lake City-Based MICHE BAG unveils New Direct Sales Business Model

Paving the way for the company’s continued growth and even greater success for individual Miche Bag Representatives

Salt Lake City, Utah – August 24, 2011: Revolutionary handbag company, Miche Bag, has announced an exciting new business model, opening the doors for even more Miche Bag Representatives to become successful entrepreneurs in these challenging economic times. Founded in 2007, Miche Bag has grown from a small start-up based out of CEO Corbin Church’s home to an established company with thousands of Representatives worldwide selling unique handbags through home-based “Miche Parties.”

With its new direct sales business model set to take effect, Representatives have more personal control over their businesses and potential party plan earnings, and it also gives them the new ability to build a Team and get rewarded for it. Anyone can now become an Independent Miche Representative with just a small initial product purchase and begin selling the full collection of handbags right away.

“Transitioning to this exciting new business structure will afford a greater number of new Representatives the chance to become part of our ground-breaking company, which has experienced explosive growth over the last four years both in the United States and internationally,” says Miche Bag CEO Corbin Church.

As a result of their affiliation with Miche Bag, working mothers across the country are increasing their incomes in a difficult economy. Not only is Miche Bag putting power in the hands of entrepreneurial women across the world—letting them take control of their financial future—but the company is also helping to significantly improve the quality of life for these women by offering them greater professional flexibility and giving them the ability to manage commitments to work and family in ways that best suit them.

The new Miche Bag business model begins October 1, 2011 and will be phased in over the next several months.

Media Contact:
Carolyn Engerman | Marketing Communications Coordinator
10808 S. River Front Parkway| Suite 150| South Jordan, UT. 84095
O: 801.285.8639
E: cengerman(at)miche(dot)com

About Miche Bag:
Miche Bag is a break-through accessory that sparked a fashion revolution by giving women the opportunity to change their handbag to match their outfit in just 3 seconds. Starting with a “Base Bag”, you can change the entire look of a Miche Bag simply by switching the outer “Shell” that firmly attaches over the Base Bag with magnets. This unique concept instantly gives your Miche Bag a brand new look, color and style. Launched in 2007 in Salt Lake City, Miche Bag has become a phenomenon embraced by women across America and in many foreign countries. Miche Bag appeals to every woman who would like to stay on-trend and fashion-forward while still keeping an eye on her budget. Miche Bag is available through thousands of Representatives across the country and around the world, as well as in retail boutiques and at www.miche.com.
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Miche Bag Raises Over $700k for Huntsman Cancer Foundation

Money Raised by Thousands of Women Across the U.S. through Sales of Miche Bag “Hope” Shells Proceeds Fund Life-Saving Cancer Research at Salt Lake City’s Huntsman Cancer Institute Cancer Survivors with Life-Changing Stories Available for Interview

Salt Lake City, Utah – January 10, 2011—Miche Bag, a Utah-based handbag and accessories company, has rallied thousands of women across the country to raise over $700,000 for cancer research. The funds raised will advance cancer programs at Huntsman Cancer Institute (HCI) located in Salt Lake City. The donation came about thanks to a unified outpouring of support through sales of Miche Bag “Hope” Shells.

Miche Bag is a unique fashion accessory that allows women to change the look of their handbag instantly through interchangeable “Shells” that attach over the exterior via magnets. This unique design gives women the freedom to change their handbag to match their outfit quickly and affordably. In 2010, Miche Bag released its ultra- popular “Hope” design: a black and white Shell with inspirational sayings. For every “Hope” Shell purchased, Miche Bag donates a portion of the proceeds nto the Huntsman Cancer Foundation.

INTERVIEW OPPORTUNITIES:
Miche Bag’s donation will improve the lives of many living with cancer. Carly Buchman, Linda Hill, and Emma Houston are three local Salt Lake City women whose lives have been transformed by care at HCI.

Carly Buchman Watts was diagnosed with leukemia in 2008. Ten days after moving up her wedding due to the uncertainty associated with the cancer, she ended up in the hospital for 28 days. Over the next six months, she was in and out of the hospital eight more times. Carly and her husband, Dustin, spent their first married weeks in her Huntsman Cancer Hospital suite, where the design of patient rooms keeps families together while healing.

Linda Hill is a 49-year-old mother of seven who has battled four different types of cancer and continues to defy all the odds. She was voted 2010 “Wasatch Woman of the Year” for her courageous efforts to beat cancer.

Breast cancer survivor Emma Houston wears a pair of red high heels to her radiation and chemotherapy treatments as a symbol of her bravery. While accepting a national charity award on behalf of Jon M. Huntsman, Emma inspired a cheering crowd of thousands on the Mall in Washington, D.C with her message of courage. http://wn.com/restoring_honor_jon_huntsman,_sr__badge_of_merit_charity.

Together, Miche Bag and Huntsman Cancer Foundation are striving to build a brighter future for these brave and courageous women who are determined to fight the life-threatening disease. With the ongoing support from sales of the “Hope” Shell, Miche Bag hopes to continue the quest to find a cure for cancer.

For more information on how to be a part of the team fighting cancer, please visit: www.huntsmancancerfoundation.org.

About Miche Bag
Miche Bag is a break-through accessory that sparked a fashion revolution by giving women the opportunity to change their handbag to match their outfit in just 3 seconds. Starting with a Base Bag, you can change the entire look of a Miche Bag simply by switching the outer “Shell” that firmly attaches over the base bag with magnets. This unique concept instantly gives your Miche Bag a brand new look, color and style. Launched in 2007 in Salt Lake City, Miche Bag has become a phenomenon embraced by women across America and in many foreign countries who have purchased over 1.3 million Base Bags and over 4 million Miche Bag Shells. Miche Bag appeals to every woman who would like to stay on-trend and fashion-forward while still keeping an eye on her budget. Miche Bag is available through over 7,000 Representatives across the country and around the world, as well as in retail boutiques and at www.miche.com.

About Huntsman Cancer Foundation
Huntsman Cancer Foundation’s sole purpose is to fund research, education, and treatment programs of Huntsman Cancer Institute. The mission of Huntsman Cancer Institute (HCI) at The University of Utah is to understand cancer from its beginnings, to use that knowledge in the creation and improvement of cancer treatments, to relieve the suffering of cancer patients, and to provide education about cancer risk, prevention, and care. HCI is a National Cancer Institute-designated cancer center, which means that it meets the highest national standards for cancer care and research and receives support for its scientific endeavors. HCI is also a member of the National Comprehensive Cancer Network (NCCN) a not-for-profit alliance of the world’s leading cancer centers, which is dedicated to improving the quality and effectiveness of care provided to patients with cancer.